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Study: War In Ukraine Stirs Up Emotions in Schools in Finland

In Finland, over five hundred children and young people took part in an empathy study concerning emotions toward the war in Ukraine. The results of this study, conducted by the Asikkala Municipality and NayaDaya Inc., also reveal the root causes for the emotions and their effects on behavior.  In the study, 541 children and young people from Asikkala Municipality primary school system, between...

People Do Not React to Sustainability but to Their Own Experiences

"Behind sustainable choices is not the actual sustainability of the company, organization, or brand, but the sustainability experience," writes Timo Järvinen, CEO of the Finnish empathy analytics company NayaDaya Inc. If we split the core of sustainability, in addition to the ecological, social, and economical consequences of our actions, we will find something that has a decisive impact on...

Taking the Coronavirus Vaccine Arouses Emotions: One Third Experiences Relief, One Fifth is Afraid

Study reveals the Finns’ emotions and intentions toward taking the coronavirus vaccine. The results serve as a basis for understanding emotions, having a constructive public discussion, and preventing the Covid-19 pandemic. This empathy study was conducted in January in cooperation with NayaDaya, YouGov and Statista. Clearly over half (57 %) of the Finns experience positive emotions toward...

Fear about own Finances Equally Common in Low and High Income Households

Students are more carefree about their economic situation than others, tells NayaDaya’s latest empathy study in Finland. Only slightly over one fourth of entrepreneurs experience their own finances negatively. Almost half of the Finns express primarily positive emotions toward their own economic situation while over one third’s emotions are negative. Approximately 15 procent of the citizens are...

Fear about own Finances Equally Common in Low and High Income Households

Students are more carefree about their economic situation than others, tells NayaDaya’s latest empathy study in Finland. Only slightly over one fourth of entrepreneurs experience their own finances negatively. Almost half of the Finns express primarily positive emotions toward their own economic situation while over one third’s emotions are negative. Approximately 15 procent of the citizens are...

Heart of Biden's Mission - Empathy

Anger and hate may be the most visible but not the most challenging emotions the U.S. President-elect Joe Biden is facing among Trump’s voters, writes Timo Järvinen, CEO at NayaDaya Inc., the empathy analytics company from Finland. In his victory speech, the U.S. President-elect Joe Biden emphasized that it’s time to lower the temperature, see each other again, listen to each other again, and to...

Study: Voters Worried About Their Financial Situation Strongly Against Trump’s Re-election

The latest release of the study, conducted by NayaDaya, YouGov, and Statista, reveals that U.S. voters having both positive and negative feelings about their own financial situation emotionally favor Biden’s election over Trump’s. Biden’s lead is particularly significant among people with financial worries. This unconventional study, different from traditional polls, was conducted in the U.S. in...

Study: Covid-19 Has a Strong Emotional Impact on the U.S. Presidential Election

According to study, conducted by NayaDaya, YouGov, and Statista, emotions toward the federal government’s Covid-19 response strongly correlate with the U.S. voters’ positive or negative engagement in Trump’s or Biden’s election. This unconventional study, totally different from traditional polls, was conducted in the U.S. in October 16-19, 2020. “The results cast a negative light on the...

Study: Trump Still Behind Biden 36%-50% in Terms of Positive Emotions and Behavior

The most recent study, conducted by NayaDaya, YouGov, and Statista, reveals that eight out of ten U.S. voters are emotionally either on Trump’s or Biden’s side. One-fifth of them are not – these voters could possibly still be influenced.The two studies, which are completely different from traditional polls, were conducted in the U.S. in September and now in October. They indicate that voter...

Emotions During Pandemic’s Second Wave: Study Shows Fear Caused by News on Covid-19 Reached March 2020 Levels

The emotion data, collected from Media Group Keskisuomalainen’s regional and local newspapers and analyzed by NayaDaya Inc. shows how the Covid-19 pandemic and the fear among citizens is growing month by month.  Nearly 150 000 reader emotion reactions have been compiled from thousands of news articles handling corona virus pandemic during a nine-month period from January to September 2020. The...